How to Make Pinterest Work For You Without Wasting Hours a Day Pinning

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There's a reason why so many bloggers are dedicating time to Pinterest -- it gets them traffic (and lots of it!). But you don't have to be a Pinterest addict to see results. With a little bit of planning and minimal effort, you can harness the power of Pinterest to drive traffic to your blog. Learn how by clicking the link.

In the world of blogging, Pinterest is a powerhouse. For many of us bloggers, Pinterest is our #1 referrer and drives a ton of traffic to our sites. It’s definitely not something to be taken lightly, especially if you’re looking to grow your blog (aren’t we all?).

But if you’re not a fan of Pinterest, or just don’t have the time to devote to it, you really should be thinking twice about not harnessing its power. Believe it or not, you don’t need to spend hours a day pinning just to see a boost in traffic. In fact, you can still make Pinterest your site’s #1 referrer while barely spending any time on the site at all.

How?

By making your site Pinterest friendly, you can encourage others to do the work for you! With little to no effort on your part, you can benefit from Pinterest without falling down the rabbit hole of addicting pins.

Here’s how to make Pinterest work for you without wasting hours a day pinning.

1. Verify Your Site

Pinterest allows you to verify your site, which once verified, puts your profile picture on any pin coming from your site. And if you have a Pinterest business account, verifying your site means you’ll be able to view your analytics, which is definitely a good thing! Here’s more info on how to verify your site on Pinterest.

Time spent: 10 minutes (once)

2. Create a Business Account

If you’re using Pinterest for blogging or business, you really should upgrade to a business account. A business account doesn’t cost anything and it acts the same way a personal account does, just with a few additional features.

Perhaps the best feature included is analytics. This feature alone makes it 100% worth converting to a business account. The analytics dashboard has everything you could ever need to learn more about how your blog and pins are performing on Pinterest.

If you already have a personal Pinterest account, you can convert it to a business account. Or you can sign up for a business account.

Time spent: 5 minutes (once)

3. Enable Rich Pins

Enabling rich pins gives pins from your domain more weight on Pinterest. Whenever someone pins an image from a rich pin enabled site, additional information is provided with the pin. This gives your pin more presence in someone’s feed and also lends a bit more credibility to your pins.

Here’s how to enable rich pins on your site.

Time spent: 10 minutes (once)

4. Create Pin Friendly Images

Creating Pinterest friendly images is probably the easiest and most effective way to make Pinterest work for you. A pin friendly image is a graphic that is tall and includes all relevant information about your post (see the image at the top of this post for an example).

Now even if you’re not a super talented graphic designer, you can still create pin friendly images. Check out sites such as Unsplash or Picjumbo for free stock images. Or use Canva — they have a variety of fonts, decorative elements, and even photos that you can use to create the perfect blog image.

To save even more time on this step, create a template! I have one in Photoshop and all I have to do is add an image and edit the text. Boom, consistent blog images in under 5 minutes. Don’t have Photoshop? Canva for Work offers the ability for you to create branded templates.

Time spent: 10-20 minutes/post (5 minutes/post with a template)

5. Provide Image Descriptions

When someone pins and image from your site, what 2 things show up on the pin? An image and a description, right? We’ve already covered making your images pin friendly, so now let’s focus on the description.

People are lazy and will most likely pin from your site without bothering to change the description. So if the description is automatically set to pinterest-tips.jpg or perhaps even worse, img123.jpg, you aren’t doing anyone a favor. And yes, the person pinning your image should be editing the description, but do you really trust them with your brand?

Adding an image description gives you the perfect opportunity to extend your band on Pinterest since you get to specify exactly what it says. To add a description to an image, simply add your text to the alt field when adding your image. Remember that the description can really come in handy when people are doing searches on Pinterest. So make sure your description accurately describes what your post is about so people searching for that topic will come across your pin.

Time spent: <5 minutes/post

6. Make Pinning From Your Blog Easy

You’ve created pin friendly images and given each image a Pinterest friendly description, that’s a great start. But in order to make the most of those efforts, people actually have to pin your content!

We all know how lazy people are, so you have to make it as easy as possible for them to pin your content. The easiest way to do that is by adding a pin it button to your posts and/or images.

For general social sharing links (including Pinterest), my favorite tool is SumoMe. Install the Share feature to quickly and easily add social sharing buttons to your site.

To add a pin it button to your images, you can use SumoMe’s Image Sharer. Or use another plugin such as jQuery Pin It Button for Images.

Time spent: 30 minutes (once)

7. Create Relevant Pinterest Boards

Up to this point, we’ve focused on setting everything up, rather than actual pinning, but there’s still one more thing to do: create relevant Pinterest boards. Even if you won’t be spending much time on Pinterest, the next step will require you to have some actual boards setup.

So here’s what you’re going to do. Think about the topics you blog about and create boards dedicated to those topics. If you want to get fancy, you can even create a board dedicated to your blog.

Time spent: 10 minutes (once)

8. Pin Your Own Content

Unfortunately every Pinterest strategy is going to require spending some time pinning. Now I honestly believe that you can do really well on Pinterest without actually using Pinterest yourself. But (and that’s a big but), that would depend on others pinning your content, particularly those with large followings.

Since you might not be in that position yet, you’ll want to pin your own content to get it onto Pinterest in the first place. Every time you publish a post, take a minute and pin your post. Not only will it help you build a following on Pinterest, but it’ll also increase your chances of being repinned.

Time spent: <5 minutes/post

9. Pin to Group Boards

If you have a tiny following on Pinterest, pinning to group boards will give you a lot of bang for your buck, so to speak. That’s because group boards can reach a much larger audience, which is great news if you’re looking to get your content to do well on Pinterest.

To find group boards, take a look at the profiles of people with similar niches as you. What group boards are they a part of? Make sure you read any directions at the top of the board before requesting an invite. In most cases, you’ll have to follow the board and then either email or leave a comment.

Another great way to find group boards is to use a site such as PinGroupie. PinGroupie allows you to search by group boards by title, description, followers, and pins.

Once you’re a member of some group boards, start pinning your posts every time a new one is published. But remember to follow each board’s rules!

Time spent: <5 minutes/post

10. Use a Pin Scheduler

Perhaps my favorite way to keep me active on Pinterest without actually purposely spending time pinning, is through the use of Pinterest scheduling tools. These tools, such as Tailwind and BoardBooster, allow me to quickly pin content as I read through my favorite blogs, but without bombarding people with pins all at once. That means that I can spend time that I’m already devoting to reading other people’s content and walk away will an active Pinterest account, all without spending a second on Pinterest.

Pinterest scheduling tools do cost money, about $10-$15 a month, but it’s well worth it if you want to put your Pinterest account on auto pilot.

Time spent: 30 minutes/day (or as much time as you have set aside to read blogs)

There’s no reason why you can’t grow your blog through Pinterest. It doesn’t have to take up a lot of your time. After all, you’ve got better things to do than scour Pinterest for hours a day, right? But neglecting Pinterest isn’t good either. Pinterest is THE social media platform to be on. By using the tips outlined above, you can make the most out of Pinterest without having to fully commit to it. It’s a win-win!

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15 thoughts on “How to Make Pinterest Work For You Without Wasting Hours a Day Pinning”

  1. Really great tips! Been upping my Pinterest game lately and considering trying out Tailwind to see how it goes. Do you prefer one Pinterest scheduling tool over the other or are both pretty sufficient?

    1. I actually prefer Tailwind. I used Boardbooster for awhile, but what sold me on Tailwind was the ability to pin to multiple boards at once. You can also create groups of boards which makes pinning to multiple relevant boards ridiculously easy. I also got annoyed with all the private boards Boardbooster created to handle the pins…. I already make use of private boards so it was too much. But really they’re both great tools, it just depends on your needs.

        1. Great! Let me know how it goes! They have an awesome free trial where you can use it to schedule 100 pins. It’s definitely long enough to figure out if it’s something you want to stick with 🙂

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